A pilot campaign debuted in 2018, focused on reaching older Millennials in New York-Metro area with digital media, engaging recipes, influencer content and more. As part of the 2018 pilot, Jarlsberg® Cheese debuted digital billboards in Times Square, coupled with a free wine and cheese Tasting Room experience at Oceana restaurant. This dynamic "out of home" experience was nominated as a Programmatic Display category finalist for the 2018 Online Media and Marketing Awards (OMMA).
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